One of my proudest accomplishments, STFF 2023 was where I got to put the logo refresh that I proposed, and the new branding I established into play.
Here’s a glimpse at the STFF 2023 campaign creative in context, spanning print and digital, swag and environmental graphics. Above is the welcome screen backdrop of Saturday night’s gala at MoPOP. During the party, looping video of vintage cult-classic Turkish films played, DJ’d by KEXP’s Darek Mazzone (yes, it was as cool as it sounds).
For event ads, I knew the graphic needed to scale and crop across desktop and mobile, at varying sizes depending on device and placement across the site. Nailed it. Also making sure this campaign asset stood out from other events and ads across the EverPopular site. You saw what I did there. Eye rolls welcome.
A few social posts showcasing the variety of the single image I chose, created by an artist in Turkey (shown in one of them). To keep things interesting and still maintain strong STFF branding, I used the white background treatment with the full-color logo:
This design system also allowed me to quickly crank out dozens of digital assets and maintain consistency, for all content needs in the feature films program, shorts and documentaries:
