GRAPHIC DESIGN + ART DIRECTION
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harajuku mini for target

Dreams do come true.

I used to draw concert posters with Gwen Stefani of No Doubt, not knowing one day I would get to design packaging for her kids and baby clothing line at Target. Her team provided the logo and a core hangtag, and I got to design the packaging for the rest of the formats. I also designed the dielines to align with the branding, incorporating rounded edges and diecuts, and worked with the engineer to ensure they worked structurally with each product. Below are a few examples of the many formats.